This winter, the spotlight is on the fresh internet phenomenon, “the Slavic Girl Era” - both fun and controversial. Let’s find out: is it an innocent fashion trend or a careless cultural appropriation?

For more than three decades, Christian Louboutin’s “red bottoms” have set the benchmark for luxury footwear. Yet, beyond the glamorous allure of the brand lies a remarkable story of self-discovery. In this article, I explore how the famous creator embraced his Egyptian roots and identity as a limitless source of inspiration and promoted multiculturalism as driving force for the fashion industry.

Othering is an “us vs. them” way of thinking about social relationships. In this article we’ll talk about the origins of this phenomenon, its negative implications, the impact of media on public perception of minorities and how to minimise Othering to create more inclusive communities.

Diversity is to be celebrated and cross-cultural exchange is as inevitable as globalisation and international mobility. But how do we as marketers, businesses, fashion brands and simply human beings, make sure that we are taking inspiration from other cultures in a competent and mindful way?

In February 2023, I travelled as part of an international crew across the Middle East to film a unique documentary, “The Forgotten Refugees of the Middle East”, sponsored by The LOTE Agency and co-organised by the HOST International Ltd (Australia) and the Iraqi Christian Relief Council (USA).
The aim was to capture stories of the refugees who have been stuck in limbo during the resettlement process.

Find out about the project outcomes and discover the unique human stories we captured on the way.

The Muslim world is already halfway through Ramadan. How can you best support your multicultural team members during this month?

Find the list of tips that will make your multicultural team’s life easier during the month of Ramadan.

How close should you stand when talking to someone? Can a friendly tap on the shoulder be insulting? How to protect your personal space in crowded places?

There's no universal answer - every culture has its own rules regarding personal space.

Why do some people never get quiet, while others are too close-mouthed to have a proper conversation with?

In this article, I compare different cultures around the world to find the answer!

What is humour? Why is humour different around the world? Where do jokes fall flat in cross-cultural interactions? Find the answer in this article.

Every year, millions of people are forced to leave their homes, their families, flee their countries and seek refuge abroad. Learn about the risks and hardships refugees face on their re-settlement journey.

"Should we control the future or just let it happen?" - your culture will answer!

In this article, I'm talking about Uncertainty Avoidance, and why understanding it is so important in cross-cultural communications.

Too late, too early or right on time? If you ever wondered what time means in different cultures, make sure to read this article!

This article will help you better understand the Chinese business culture for international business and cross-cultural communications.